A minimalist viewing tower and tourist attraction – i360 in Brighton by Marks Barfield Architects is set to change the city’s seafront culture
A 160 meters tall metal column is the main structural component of the i360 British Airways tower standing on the seafront opposite the skeleton of what’s left of Brighton’s West Pier. When completed in July the observation tower, designed by David Marks and Julia Barfield’s office, will offer spectacular views from the glass pod revolving around the column.
The observation tower will be in sharp contrast with the city’s shabby chic architecture, so handsome but also neglected in many places. David Marks says he was unaware of the history of the West Pier, before he discovered the site in 2005. Now the tower, sponsored by British Airways, is meant to generate income for the restoration of the Pier, which has been deteriorating for the past ten years. On the ground level the seafront promenade has already been given an injection of energy with new shops and cafes opening under the arches.




